Description:

Marketing Services for Koolik & Associates Lawyers

Summary:

• Maintain & monitor website 
• Monitor search engine optmisation performance 
• Manage Google Advertising account ($1,000 per month)
• Month-to-month services 

Monitoring Website & Online Performance

• Website traffic & results (Google Analytics)
  
• Organic Search Performance & Rankings (SEMRush & Google Search Console)
  
• Website Speed (Google Pagespeed Insights)
  
• Site Health (HTML, CSS & Site Markup)
  
• Website Security (Oncord)
  
• Backlink Health (SEM Rush)
  

Required Updates & Support (Up to 2 hours)

• Make required changes & updates based on monitoring 
  
• Any additional requests for changes to the website/marketing
  

Paid Software & Plugins:

• SEMRush - Website & Marketing Software*
  
• Elf Site - Google Review Plugin 
  

Maintain Google Marketing Tools: 

• Google My Business 
  
• Google Analytics
  
• Google Search Console
  
• Google Tag Manager
  

Content 

• Write & publish approx. 1,000 word article (bi-monthly)
  
• Source media for article (e.g. images, videos, infographics)
  
• Optimise article page SEO (e.g. keywords meta descriptions, Alt text
  
• 2 hours per month updating website content (copy, images, links)

Advertising:

• Manage & optimise Google Advertising Account
  
• Search Campaign - Up to 150 keywords
  
• Display Campaign - Up to 5 Ads
  
• Up to $3,000 max ad spend per month*
  

Set to $1,000 (+/- 10%) from November 1st.